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Kotler is author of marketing management pearson, now in its 15th edition and the most widely used marketing textbook in graduate schools of business worldwide. Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategistrategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang. Marketing involves serving a market of final consumers in the face of competitors. To help individuals understand how to create value and build customer relationships, kotler and armstrong present fundamental marketing. Marketing managementis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. Principles of marketing 16th edition is another book on marketing. Download philip kotler principles of marketing 14th edition book pdf free download link or read online here in pdf. It explains the indepth procedure of marketing strategy.
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